What makes a design a success or a failure? I believe a project is a success if it meets the end goal. Too often designers and clients get caught up in the small details of the design. They take their eyes off of the end goal and lose sight of the purpose behind the design.
There are are 2 things to keep in mind to make your project a success.
- Focus on the end user.
- Focus on the goal behind the project.
When you focus on your end user, you take into consideration the type of style they prefer to see. You think about what motivates them, and what appeals to them. Many times designers and clients focus only on their own preferences when it comes to color, type, or layout. A design won’t be successful if it only caters to your own style, and not your target audience.
Going along with this, every design has a purpose. This should drive design decisions and guide you to a finished product. It’s important to keep this goal in mind, and not get bogged down in personal preferences. An extreme example of this is a business owner who wants to include a picture of his cat on his website that sells widgets. His users don’t really care about his cat, and the cat isn’t helping to sell the widgets. Even though the business owner thinks his cat is the cutest cat in the world, it is not a successful design decision.
A design fails when it no longer speaks to the intended audience, or doesn’t meet the end goal.
Further reading: Graphic Design Solutions